The Effect of Word of Mouth on Sales: Online Book Reviews
نویسنده
چکیده
Vol. XLIII (August 2006), 345–354 345 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Judith A. Chevalier is William S. Beinecke Professor of Finance and Economics (e-mail: [email protected]), and Dina Mayzlin is Assistant Professor of Marketing (e-mail: [email protected]), Yale School of Management. The authors thank the two anonymous JMR reviewers for comments that greatly improved the article. They also thank participants at many seminars for helpful comments, as well as Sharon Oster, Jackie Luan, David Godes, and Jiwoong Shin. The authors are especially grateful for the comments and encouragement of the late Dick Wittink. Jessie Cheng and Tudor Olteanu provided excellent research assistance. Both authors contributed equally, and their names are listed in alphabetical order. Pradeep Chintagunta served as editor for this article. JUDITH A. CHEVALIER and DINA MAYZLIN*
منابع مشابه
Effect of Word of Mouth on Sales: Online Book Reviews”
The creation of online consumer communities to provide product reviews and advice has been touted as an important, albeit somewhat expensive component of Internet retail strategies. In this paper, we characterize reviewer behavior at two popular Internet sites and examine the effect of consumer reviews on firms' sales. We use publicly available data from the two leading online booksellers, Amaz...
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تاریخ انتشار 2006